Before joining Silvertree as Chairman, Freddy drove more than 20 Billion USD of value creation as founding Executive Board Member of Reckitt Benckiser PLC, one of the leading global players in the consumer and health care industry, serving as CEO of emerging markets for 16 years. His contribution included step changes in growth following successful launches of Power Brands like Durex, turnaround of loss making companies and the successful integration of several large acquisitions.
He also works currently in Europe on large-cap deals as Senior Advisor for EQT, a leading global private equity firm. He is owner of a private equity investment vehicle holding various investments into small cap consumer goods, tech and healthcare ventures, mostly in Africa.
In his early FMCG career he managed leading global brands at PepsiCo and Johnson&Johnson, in various international roles.
His vision for Silvertree is to help to transform economic growth across Africa by creating the leading internet-based brand portfolio powerhouse across the region.